Profit Booster Tip #4
Mine your old data to find new business with Up-Selling. Lets say you decide to start selling a rodent trapping service where you provide a set of hidden rodent traps around a home that you will service on a regular schedule. (By the way, this is a great new business opportunity.) Now to get started, you find everyone who has requested rodent control service in the last several years. Then, send all of them a post card or call them. In PestaRoo™ Pest Control Software, a single click will print a call sheet, or mailing labels. Another example: perhaps you offer a termite colony elimination service. With PestaRoo™ Pest Control Software you can quickly find every customer that has ever needed a termite treatment or inspection, and print out a call sheet or print labels. Both of these examples are “Up-Selling” and you should do this every month if you want to grow your business. Your existing customers are a much more fertile territory for additional business than new customers, and much cheaper than trying to attract new customers.