August 20, 2017
Go Slowly, Let Things Evolve
Pest Control businesses are complex. You have many services, many products, multiple employees, and lots of options. You have to decide where, and when, to spend your money and how to set your priorities. To be successful, you need to recognize that complex systems naturally evolve, and are seldom fully designed up front. No one can see everything that may crop up and affect their plans.
Why? There are just too many secondary and tertiary complications to manage. This is the reason, that weather will never be precisely predicted. There are just too many variables. One butterfly, flapping its wings, can amplify into major changes. Crazy.
So let your business gradually evolve. With the emphasis on ‘gradually’. Let it develop into something wonderful. Don’t assume that you can design and plan everything in advance. Give it time to evolve. Be patient. There is a very high likelihood that your best idea, in hindsight, will be one you didn’t think of until a year after your initial great plan. If you take a close look at successful business ecosystems, you will usually find that their carefully laid plans evolved into something much different from what they expected. And so will yours.
Here is a great example: Mail Chimp. Whereas most Silicon Valley companies leverage venture capital money to grow fast, Mail Chimp founders intentionally took the other approach and chose to slowly ’bootstrap’ their business. They realized that great ideas would naturally arrive and develop. And they have. Mail Chimp is now one of the most incredibly successful firms today. And it is because they chose to go slowly and let their great ideas mature, evolve, and refine slowly.
PestaRoo has intentionally grown slowly for 20-some years. Like you, we work constantly to refine our product so it helps to boost our user’s profits and to make it ever easier to use. Every month our software is better. Slowly and steady, but always better. And that should be your business goal, too.
By growing and implementing slowly, you will allow for the beautiful and natural evolution of your ideas. Don’t be eager to grow too fast. You have plenty of time. If you grow too fast, you may miss some wonderful opportunities that, in time, will be the most precious events in the life of your business.